OKQ8, one of Swedens most popular stops for gas, food and drinks wanted to make two TVC’s to advertise their shockingly cheap “meal of the day”.

OKQ8

Norwegians travel to Sweden on skiing trips because it’s cheaper for them. When a Norwegian family enters the gas station and see that a meal of the day, drink included, is 69 SEK, they almost can’t believe it.

Norwegian Snax Paradise

The employees are worried that the “meal of the day” deal is going to drive them out of business, but the boss has a masterplan to keep them afloat: Saving in on their ad budget by using A.I

Copywriter: Christian Heinig

Art Director: Nima Stillerud

Jr Copywriter: William Hagwall

Only A.I Fit The Budget

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