Shape a Coke - Coca-Cola
Brief: Create a social first activation for Coca-Cola.
Copywriter: William Hagwall
Art Director: Elias Wirensjö, Valeria Gandich
The launch:
We kicked off the challenge on socials, daring users to send their Coke shaped voice notes straight to our dedicated phone line. The challenge quickly jumped from public feeds into private group chats, sparking tutorials, debates, triumphant wins and hilarious fails—all of which became content we could share during the campaign. By gamifying voice notes, we turned private conversations into organic reach and genuine cultural buzz. We didn't just join their conversations—we literally shaped them.
Minimalist DOOH’s:
On digital billboards, Coca-Cola’s iconic design did all the talking. With no logo and no product shot, the bottle-shaped waveform stood entirely on its own. Turning the audio waves into an unmistakable brand signature.
Ocean Outdoor Interactive DOOH’s:
We brought the challenge to the streets using Ocean Outdoor’s interactive screens. Commuters tapped to record their waveforms live on the billboard. Anyone who successfully sculpted the iconic contour was awarded with vouchers for two ice-cold Cokes. One to keep, and one to share.
